Halliwell Jones are delighted to be supporting the epic Mike and Jules Peters 130+ mile challenge

Halliwell Jones are delighted to be supporting the epic Mike and Jules Peters 130+ mile challenge

Halliwell Jones North Wales, has announced that it is supporting Mike and Jules Peters as they embark on an epic schedule of fundraising activities for their By Your Side campaign.

The By Your Side cancer care campaign was set up by acclaimed international musician Mike Peters in November 2014. The campaign will culminate this month with a 130 mile walk across North Wales led by Mike and Jules. Along the route there will be fundraising dinners, singalongs, the Awyr Las Bed Race and several community events, before Mike and Jules complete their challenge at the summit of Snowdon during this year’s Snowdon Rocks, a two day family festival of walking and music in Llanberis, Gwynedd on 24-25 June.

We are providing two support vehicles to accompany Mike, Jules and the team on their trek. The eye catching MINI Countryman and 7 seater BMW 2 Series Gran Tourer have been wrapped in By Your Side branding and imagery with donation details, making them instantly recognisable. The vehicles have been made available to the campaign completely free of charge throughout June 2017.

Mike Peters, who is a cancer survivor himself, said: “When I launched the By Your Side cancer care campaign over two years ago I was a man on a mission. I wanted to help others like me get the very best quality treatment and care; I hoped to encourage people to keep active; and I aimed to celebrate all that is great about our NHS.

“We’re incredibly grateful to Halliwell Jones for their support. Every single penny we manage to raise through the By Your Side campaign will support people with cancer and their families, so the generosity and support of our sponsors is invaluable. We simply couldn’t embark on a walk like this without support vehicles so Halliwell Jones’ gift will make a huge difference, not only in terms of logistics but also from an awareness perspective, as they have gone the second mile and branded the vehicles for us as well.”

Since its launch, the By Your Side campaign has raised over £270,000 for new equipment and better facilities, support networks for patients and additional training for NHS staff. All of this has made a tangible impact on people living with cancer in North Wales. The goal is to raise £351,120; a pound for each step between North Wales’ three main hospitals at Wrexham, Bodelwyddan and Bangor.

John Arksey, Halliwell Jones’ BMW Sales Manager, said: “We’re delighted to be part of this year’s By Your Side cancer care campaign, taking place in our local community. We hope that our support vehicles will not only provide valuable support to Mike, Jules and the hundreds of walkers on route, but will also help with their eye catching sign writing to raise awareness of the appeal and encourage people to donate along the way.”